Here’s a question for you: How long did it take you to write your book?
Did you spend a few months on it? Maybe you spent a few months just on the first draft. Maybe it took you a few years and fifteen to twenty drafts until you sent it your publisher or moved forward with KDP.
It probably didn’t take you a few hours. It probably didn’t take you a few days. It probably didn’t take you a week. If it did, please do reach out, I’d love to know your secret.
You have invested an ENORMOUS amount of time into your book. Why? Because you have a creative vision. And you want to share your creative vision with the world.
Of course, most authors could hardly claim that they are able to share their creative vision with the world. In fact, the average self-published digital-only book sells just 250 copies in its lifetime. As for traditionally-published books, they tend to sell approximately 3,000 copies in their lifetime, with only around 250 to 300 of those sales coming in the first year.
Does that sound scary?
It can be, if you’re banking on 300,000 copies sold and your book being featured on Oprah’s Book Club. While it would be crazy to tell you that you’ll have a bestseller on your hands if you try this method (although that is within the realm of possibility), I can tell you that it will produce better results for you than doing nothing. It also tends to be far more effective than most other marketing strategies.
Without further ado, let’s get to it.
Get Interviewed On Podcasts, Radio, YouTube, TV, and Blogs
If you’re on a traditional publisher, you’re likely to be in a great position; most connect their authors to publicists.
My forthcoming co-authored book, The Book of the Magical Mythical Unicorn, has been helped immensely by G.L. Davies, my rockstar of a publicist at John Hunt Publishing. G.L. was able to get me an appearance this September on a nationally syndicated radio program in the U.S. that reaches over one million listeners. That’s not even mentioning the many other impactful bookings he has landed for me and many other authors affiliated with John Hunt Publishing.
Now if you’re self-published, you already know that the buck stops with you.
There are two options that self-published authors (or traditionally-published authors without publicists) can take.
Agencies like Anthony Mora Communications (who I highly recommend working with) or other PR firms can deliver big results for you, but the price may at first seem way too high for many authors.
I ask you to think a little deeper.
Let’s say you spend $4,500 per month for four months of partnership with a public relations firm like Anthony Mora’s. That’s $18,000. That’s not exactly a $4 cup of coffee. Most authors who don’t have trust funds or offshore bank accounts would initially balk at such a figure.
However, what if they were able to get you 4,500 copies sold?
You’d break even with a $4 royalty from Amazon per book sold.
With a talented and reputable PR firm like Anthony Mora Communications that can get you major media attention, that $18,000 is well worth it and quite likely to be recouped. It’s very likely that you will not only break even, but far surpass your initial spend.
If you write nonfiction within a topic connected to your business or freelance work (or even if you write fiction or your book has nothing to do with your side hustles), the added attention will also have a good chance of rocketing those sales numbers up as well.
But let’s say you don’t have that kind of money to invest, even on a month-by-month basis. You can still do it on your own.
Granted, it’s a far more time-consuming process. Your results will also be less impressive because you don’t have the same kind of connections or social savvy that a top-notch PR firm offers, but you can still get spots.
What I’d recommend in that case is to target smaller blogs, podcasts, YouTube channels, and online radio programs in the beginning and then keep scaling up. If you’re within the same niche, you’re likely to get booked.
Because most content creators are desperately in need of content.
The Literary Game itself can be a place to get some free promotion.
We are currently accepting guest post submissions and interview queries. If your guest post pitch is on topic for our audience, it’s likely to get accepted (and if it’s off-topic but genuinely interesting, you have a good chance too).
Also, if you’re an author with an interesting backstory, you’re likely to get your interview request approved. You can email me if you need the extra promotion.
Here’s a tip: I love honesty.
You don’t need to lie and write in your email that The Literary Game changed your life or that I’m your favorite author. Just be upfront about your situation. I respect the hustle. Actually, it’s the thing I respect more than anything else in this life.
Ready to get started? Awesome! Give it a go.
For those authors who either don’t have a publicist supplied by their publisher or can’t hire a publicist because of financial reasons, be on the lookout for our upcoming post on how to cold pitch radio show producers, podcast hosts, YouTubers, and bloggers for interview spots. It’s a busy time with the forthcoming release of The Book of the Magical Mythical Unicorn, but I hope to have that one ready within a few weeks.
In the meantime, please share any questions you may have in the comments section.