Tag Archives: smashwords

What Is The Most Effective Way To Market A Book?

Here’s a question for you: How long did it take you to write your book?

Did you spend a few months on it? Maybe you spent a few months just on the first draft. Maybe it took you a few years and fifteen to twenty drafts until you sent it your publisher or moved forward with KDP.

It probably didn’t take you a few hours. It probably didn’t take you a few days. It probably didn’t take you a week. If it did, please do reach out, I’d love to know your secret.

You have invested an ENORMOUS amount of time into your book. Why? Because you have a creative vision. And you want to share your creative vision with the world.

Of course, most authors could hardly claim that they are able to share their creative vision with the world. In fact, the average self-published digital-only book sells just 250 copies in its lifetime. As for traditionally-published books, they tend to sell approximately 3,000 copies in their lifetime, with only around 250 to 300 of those sales coming in the first year.

Does that sound scary?

It can be, if you’re banking on 300,000 copies sold and your book being featured on Oprah’s Book Club. While it would be crazy to tell you that you’ll have a bestseller on your hands if you try this method (although that is within the realm of possibility), I can tell you that it will produce better results for you than doing nothing. It also tends to be far more effective than most other marketing strategies.

Without further ado, let’s get to it.

Get Interviewed On Podcasts, Radio, YouTube, TV, and Blogs

If you’re on a traditional publisher, you’re likely to be in a great position; most connect their authors to publicists.

My forthcoming co-authored book, The Book of the Magical Mythical Unicorn, has been helped immensely by G.L. Davies, my rockstar of a publicist at John Hunt Publishing. G.L. was able to get me an appearance this September on a nationally syndicated radio program in the U.S. that reaches over one million listeners. That’s not even mentioning the many other impactful bookings he has landed for me and many other authors affiliated with John Hunt Publishing.

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Now if you’re self-published, you already know that the buck stops with you.

There are two options that self-published authors (or traditionally-published authors without publicists) can take.

Agencies like Anthony Mora Communications (who I highly recommend working with) or other PR firms can deliver big results for you, but the price may at first seem way too high for many authors.

I ask you to think a little deeper.

Let’s say you spend $4,500 per month for four months of partnership with a public relations firm like Anthony Mora’s. That’s $18,000. That’s not exactly a $4 cup of coffee. Most authors who don’t have trust funds or offshore bank accounts would initially balk at such a figure.

However, what if they were able to get you 4,500 copies sold?

You’d break even with a $4 royalty from Amazon per book sold.

With a talented and reputable PR firm like Anthony Mora Communications that can get you major media attention, that $18,000 is well worth it and quite likely to be recouped. It’s very likely that you will not only break even, but far surpass your initial spend.

If you write nonfiction within a topic connected to your business or freelance work (or even if you write fiction or your book has nothing to do with your side hustles), the added attention will also have a good chance of rocketing those sales numbers up as well.

But let’s say you don’t have that kind of money to invest, even on a month-by-month basis. You can still do it on your own.

Granted, it’s a far more time-consuming process. Your results will also be less impressive because you don’t have the same kind of connections or social savvy that a top-notch PR firm offers, but you can still get spots.

What I’d recommend in that case is to target smaller blogs, podcasts, YouTube channels, and online radio programs in the beginning and then keep scaling up. If you’re within the same niche, you’re likely to get booked.

Why?

Because most content creators are desperately in need of content.

The Literary Game itself can be a place to get some free promotion.

We are currently accepting guest post submissions and interview queries. If your guest post pitch is on topic for our audience, it’s likely to get accepted (and if it’s off-topic but genuinely interesting, you have a good chance too).

Also, if you’re an author with an interesting backstory, you’re likely to get your interview request approved. You can email me if you need the extra promotion.

Here’s a tip: I love honesty.

You don’t need to lie and write in your email that The Literary Game changed your life or that I’m your favorite author. Just be upfront about your situation. I respect the hustle. Actually, it’s the thing I respect more than anything else in this life.

Ready to get started? Awesome! Give it a go.

For those authors who either don’t have a publicist supplied by their publisher or can’t hire a publicist because of financial reasons, be on the lookout for our upcoming post on how to cold pitch radio show producers, podcast hosts, YouTubers, and bloggers for interview spots. It’s a busy time with the forthcoming release of The Book of the Magical Mythical Unicorn, but I hope to have that one ready within a few weeks.

In the meantime, please share any questions you may have in the comments section.

Good luck!

-Alfonso

 

 

 

 

 

 

How To Promote A Self-Published eBook – Two Simple Ways to Get Major Results

I’m a huge fan of retro video games. Like many Reagan babies, I owned an NES, a Nintendo lunch box, ate Nintendo cereal, watched the Super Mario Bros. Super Show; I could go on, but you get the idea. After the NES faded in popularity, I went on to the Super Nintendo and Sega Genesis, then the PlayStation and Nintendo 64, before losing interest when I attended college (Parties are more fun. Studying has its purpose too, I suppose).

Now, at 33 years old and with a little bit of disposable income, I’ve started to collect some of the games I missed purchasing in my childhood. There are certain “brands” that I’ll buy pretty much anything from (e.g. Mega Man, Castlevania, Ninja Gaiden, The Legend of Zelda, Metroid; etc.), but what about the games I didn’t get a chance to play or that were unknown to me back then? I’ll buy a few of those too, but only if I see a demonstration on a YouTube channel and hear some reputable voices vouch for it.

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The reason I include this anecdote is because the same methods that work for alerting me to retro video games that I should give a chance are the same ones that alert me and many other readers to self-published writers that are worth a read.

Dispel the notion once and for all that if you write it they will come. They won’t. You have to get noticed or self-publishing is an exercise in futility if your goal is to make money and/or get people to read your writing. I’ve known many talented writers who choose to self-publish. What happens when they release their books? Nothing. It’s every self-published writer’s worst fear.

So, how exactly do you get readers and sales for your eBook? 

  1. Win over an influencer. Some think getting good reviews on Amazon or Smashwords are enough. Not true; they help, but you need to draw traffic first. The best way to do that is to have an Internet influencer promote you on their media. Who exactly qualifies as an influencer? A good ballpark figure is at least 1,000 followers on social media or WordPress, or the face behind a heavily-trafficked website that many people in your niche know about. While press anywhere helps, to get real results you need to get an endorsement from an Internet “star.”
  2. Give some of it away for free. That means giving free copies of your book to influencers. That means putting up chapters for free online. You’re not Dan Brown or Stephen King yet, so you have to earn your readers’ attention and show that you’re talented.

And that’s it. Are there other ways that you can promote your eBook? Of course. That said, if you want results in a big way and quickly, focus on the big win. Anything else is often just a tiresome waste.

Have you had success as a self-published author? Share a comment below to help aspiring authors. 

How To Make Money From Self-Publishing Your Own Writing

Many new authors choose to self-publish their writing. Oftentimes, this comes about for two reasons:

  1. A lack of confidence in their own writing’s ability to be published.
  2. A lack of knowledge of how to get their writing published.

However, some writers prefer to self-publish in order to get rid of the middleman. I understand that sentiment; however, I caution against publishing with a vanity press or through Amazon or Smashwords unless a writer is willing to put the money, time, and extreme effort into making the endeavor worth their while, or alternatively, if they have ties to individuals of influence/a large platform.

The reality is that for most writers who self-publish, no one will read your writing, and you will make virtually no money from your self-published book. Without the reputation and marketing that comes with a publishing house, amidst a sea of self-published material, your work will languish in complete obscurity. It sounds harsh, but it’s the truth.

For this reason, I urge many writers to have their writing edited to a publishable standard and then partner with a skilled published consultant. Without those two things, many talented writers will simply never get their start, unless they are willing to devote countless hours doing the job themselves, which often will still produce futile results.

Even with all the challenges for most individuals, I absolutely advocate self-publishing in two, and only two, specific circumstances:

  1. You have a large platform. You may never have published even a single poem or short story in your life, but if you have achieved a great deal in some other sphere of influence and people recognize your name, then choosing to self-publish your writing isn’t such a bad idea. With a little bit of marketing, you can still have self-publishing reap results, often more than if you choose to publish via the traditional route.
  2. You have “true believers” who have large platforms. Do you have family, friends, coworkers, business partners, spouses, or others in your life who think your writing is stellar? Do they have large networks? Are they willing to spread the word and help you out? If so, you should consider self-publishing.

While writing anything to completion in and of itself is an accomplishment, for many writers that isn’t enough. All writers want their work to be read. Additionally, writing a novel or other long work is a serious time consideration. Time is money, and most anyone would love a return on the investment of their time. While, of course, writing isn’t and shouldn’t be about the money, I firmly believe that artists ought to be paid for their efforts. There’s nothing ugly about that all, and I imagine none but the most misguided or masochistic would disagree.

In short, while self-publishing is normally a questionable idea, if people know who you are or if you have even one powerful contact in your corner, then consider giving it a shot. 

In success,
Alfonso